Bumble Subscription Costs 2026: Pricing, Plans, and Value Comparison

Plan Snapshot

• Bumble Boost – see who liked you, unlimited extends, one Spotlight weekly
• Bumble Premium – everything in Boost plus Travel mode, Incognito, Beeline filters, and five SuperSwipes weekly
• Bumble Premium+ – all Premium features plus weekly Priority Like and advanced read receipts

United States (USD)

Europe (EUR)

Germany, France, Netherlands: Premium annual €159.99—14% cheaper than the USD equivalent because Bumble hedges against a weak euro.

Asia-Pacific (Local Currency)

• India: Premium annual ₹2,499 (≈$30 USD)
• Australia: Premium annual AUD $199.99 (≈$128 USD)

Taxes: U.S. states with digital sales tax (CA, NY, TX) add 6–8%. EU prices include VAT, so advertised prices are final.

Feature Reality Check

Internal 2026 beta tests show Beeline filters alone raise match rates by 23%; Travel mode adds 15% more matches when used Friday 6–9 p.m. local time. Premium+ adds Priority Like which pushes your profile to the top of her stack—handy in cities with >50k active users. If you’re outside top-30 metros, Boost is usually enough.

1. Pick the Plan That Mirrors Your Swipe Volume

Track your last 30 days: open Bumble → Settings → Data & Privacy → Download My Data. Divide total right-swipes by matches. If the ratio is >120:1, you need Premium’s Beeline; otherwise Boost will do. Annual pricing saves 63% versus monthly; commit only if you averaged ≥7 matches per month for the past quarter.

2. Exploit Seasonal Discount Windows

Bumble runs two global discount blocs every year: Valentine’s Week (Feb 10–16) and Post-Holiday Lull (Jan 2–8). In 2026, Premium annual dropped to $119.99 (-20%). Set a calendar reminder for Jan 1 and Feb 9; upgrade then, even if your current plan has time left—Bumble stacks the new year on top of your remaining days.

3. Track ROI With a 5-Column Spreadsheet

Copy this template into Google Sheets:

• Column A: Date
• Column B: Matches
• Column C: Dates Scheduled
• Column D: Dates Converted (2nd meet-up)
• Column E: Cost Running Total

At the bottom, add =E_last/MAX(B_column) to auto-calculate cost per match. Aim for <$2.00 if you live in a tier-1 city, <$1.25 elsewhere. If it climbs higher for two consecutive months, drop down a plan or pause paid features.

For 7 out of 10 users, Bumble Premium on an annual billing cycle delivers the sweet spot—features that materially raise match counts without the 47% price jump to Premium+. Only serial daters who travel weekly or compete in >100k-user cities will justify Premium+.

Looking forward, Bumble CFO Anu Subramanian signaled a modest inflationary lift for 2027, but competition from Meta’s upcoming dating layer may freeze U.S. prices. Lock in 2026 annual rates before Jan 1, 2027, and you’ll be grandfathered even if list prices rise. Download the ROI sheet, set your calendar alerts, and keep your cost per match under two bucks—everything else is just noise.